Project Info
As a new startup, BaubleBar needed a fresh and evocative brand in order to compete as a fashion jewelry retailer. We were tasked with overhauling the identity and packaging while looking to innovate in the e-commerce space. We began with a comprehensive redesign of the branding, and then the identity across the web, print collateral and packaging.
For the website, the user experience phase worked to re-evaluate not only the way that the company was pitching their products but find new ways to stand apart from the competition. We worked with the BaubleBar team to develop their own voice by creating two shopping silos; one that focused on developing the editorial and brand personality, and the other one a more functional shopping experience.
Honors
Internet Retailer’s 2012 Hot 100 E-Tailers list.
As a new startup, BaubleBar needed a fresh and evocative brand in order to compete as a fashion jewelry retailer. We were tasked with overhauling the identity and packaging while looking to innovate in the e-commerce space. We began with a comprehensive redesign of the branding, and then the identity across the web, print collateral and packaging.
For the website, the user experience phase worked to re-evaluate not only the way that the company was pitching their products but find new ways to stand apart from the competition. We worked with the BaubleBar team to develop their own voice by creating two shopping silos; one that focused on developing the editorial and brand personality, and the other one a more functional shopping experience.
Honors
Internet Retailer’s 2012 Hot 100 E-Tailers list.