We partner with forward-thinking businesses to build brand experiences that intrigue, inspire and inform.

Our studio is built on the belief that great design is transformative. We understand brands pivot and evolve over time, but their core vision and values should remain the same. The key to preserving brand clarity and consistency is to get the upfront thinking right. We therefore cultivate a deep understanding of your business, finding the critical spot where strategy and concept connect. Then we bring it all to life in a compelling visual way.

 

Process Makes Perfect:

1

Collect
+ Clarify

We work closely with you to assess what’s needed and strip out what’s not — getting a clear picture of your business and the challenge at hand.

2

Distill
+ Sketch

Looking for patterns and critical details, we help you define your brand, elevating your voice then outlining the best course of action.

3

Create
+ Play

Let the creativity begin. Thinking hard and far, we generate lots of ideas, trying and testing until we land on one that’s right.

4

Make
+ Manifest

Laying form over function, we apply the concept to each facet of the brand, articulating your vision and values across every touchpoint and every experience.


Principals:

Camillia BenBassat

Creative Director

As founder and creative director of Avec, Camillia takes pride in developing innovative work that is always rooted in strong conceptual foundations which reveal simple and elegant design solutions. Prior to founding her own studio, Camillia worked at international branding agency, The Brand Union, where she was an Art Director working with such clients as American Express, HP, Caterpillar and Pernod Ricard. During her career, Camillia has also worked with companies such as Adobe, Autodesk, Sony Music and Maverick Recording Company. Camillia earned a MA with Distinction in Communication Design from University of the Arts London, Central Saint Martins. She also holds a BFA in Graphic Design and Sociology from UCLA.

Avec / Coffee /

Gareth Geraty

Design Director

As a dedicated team member since Avec's inception in 2010, Gareth is the visual wizard that leads the design charge, with a raw talent that materializes in every client project. He approaches each challenge with a deep understanding and instinctive, sophisticated visual language that always resonates and innovates.

Avec / Hot Sauce /

Lauren Green

Account Director

Lauren heads account management in all areas of brand and communication systems, and also plays a role in prospective and current client relations, creative strategy and day-to-day operations at Avec. More than a project manager, Lauren forges close working relationships with each Avec client. Intent on developing a deep understanding of project goals, she aptly matches resources to meet them and provides valuable insight throughout the design process.

Avec / Jury Duty /


We’ve Worked With:

  • AOL / Stylelist
  • BaubleBar
  • Brooklinen
  • Commune Hotel Group
  • Dering Hall
  • Fathom
  • Food52
  • Gilt Groupe
  • Google
  • Greentech Media
  • GroupMe
  • Guest of a Guest
  • Hal Rubenstein
  • Hyperpublic
  • Joie de Vivre Hotels
  • Lerer Ventures
  • Michelle Fantaci Jewelry
  • Rodin Olio Lusso
  • Shutterstock
  • SousStyle
  • The Cooper Square Hotel
  • The Epiphany Hotel
  • The Mill
  • The Seventy Four
  • Thompson Hotels
  • Thrillist
  • Unigo
  • Vitamin A
  • YouBeauty
  • Zola

We Provide:

  • Research & Strategy
  • Naming
  • Branding & Identity
  • Art Direction
  • Typography
  • Copywriting
  • Print Communications
  • Packaging
  • Information Architecture
  • Iconography
  • User Experience
  • Mobile UI Design
  • Interaction Design
  • Development
  • Love & Affection
  • Dedicated Diligence