Branding, Digital

“Beauty is a way of living. It’s presence of mind, a strong body, a glow from the inside out. It’s being comfortable in your own skin. Beautiful is a feeling, and we want you to have that feeling every day.”

Dr. Mehmet Oz and Dr. Michael Roizen founded YouBeauty in 2011, working together with a team of beauty and health experts. The site lives at the intersection of beauty and science, delivering daily content that gives users a holistic view of their well-being, along with tips on how to “become your most beautiful you.” We took a fresh, modern approach to the rebranding and site design, communicating the brand values and showcasing the editorial. The design is streamlined and simple, just like the content itself.

  • Research & Strategy
  • Branding & Identity
  • Typography
  • Information Architecture
  • Iconography
  • User Experience
  • Interaction Design