Vitamin A

Branding, Print

Vitamin A by Amahlia Stevens is a high-end swimwear line born in Southern California, and motivated by a desire to empower a woman to feel good in her skin in a typically self-conscious experience.

With new brands attempting to grab a foothold in the market, Vitamin A needed to ensure that the the integrity, authenticity and spirit at the heart of their brand was being communicated to their customers. Borrowing from the elegant simplicity of the swimwear itself, our identity work captured these core values through a focused visual language of refined typography and considered materials. The sense of consciousness and innovation ingrained in Vitamin A is now present across every touchpoint — from the packaging details, to the messaging and the marketing.

  • Research & Strategy
  • Branding & Identity
  • Typography
  • Print Communications
  • Packaging
  • Iconography