The Future Perfect asked us to design promotional postcards for two upcoming store openings. The one requirement was that the collateral was created to be environmentally consciousness and sustainable.
We spent several hours at a screenprinting studio in Williamsburg, filing through discarded test sheets one by one and carefully editing a selection to reuse as the paper for the overprinting. We then screenprinted one color black, allowing the layered, colorful, designs of the discarded prints to emerge through the lettering. The end result was a vibrant collection of cards, each one different from the next. In the truest form possible, the process became the work itself.