Gilt Groupe iPad

Digital

The first redesign of the iPad app since its initial release three years earlier was an opportunity to push the boundaries and potential of the shopping experience.

As long-term partners with this exclusive brand, Gilt asked us to not only help improve the mobile shopping experience, but also elevate the look and feel of the mobile experience across platforms. Every screen was redesigned and coupled with considered user experience choices, driving a more streamlined and flat shopping experience.

Working closely with the internal mobile UX and development teams, we refined the interfaces to reflect the recent rebranding while ensuring a new level of sophistication — ultimately creating an immersive, elegant interface that encourages and makes shopping easier from each screen.

Deliverables
  • Research & Strategy
  • Information Architecture
  • Iconography
  • User Experience
  • Mobile UI Design