Fishers Island Lemonade

Branding, Digital

Fishers Island Lemonade is the signature mixed drink of The Pequot Inn – the only public bar in Fishers Island, NY. A longtime favorite amongst vacation-goers and locals alike, this custom concoction is now being brought to the masses.

Channeling the escapist quality of the off-the-map island, we crafted a identity and packaging system that, like the beverage itself, all but screams “summer in a can.” The longitude- and latitude-marked stripes designate the actual coordinates of the island’s location, and the lemon-shaped crest is a modern twist on traditional iconography that references the drink’s main ingredient and the local country club. Production of Fishers Island Lemonade is set to begin this summer.

Deliverables
  • Research & Strategy
  • Branding & Identity
  • Typography
  • Packaging
  • User Experience
  • Interaction Design
  • Development