Elemental

Branding, Digital, Print

A full branding and identity package for a boutique architectural practice in New York completed with David O’Higgins.

The logo is of ultimate simplicity and the printed materials have a tactile quality as the interaction of the materials attracts touch and represents, on a small scale, how architecture affects daily life. The system design is based on the golden ratio, prominent throughout the architecture of nature. The ratio guides the layout of each of the identity’s components. The design was also applied to the website experience.

Deliverables
  • Research & Strategy
  • Branding & Identity
  • Art Direction
  • Typography
  • Print Communications
  • User Experience
  • Interaction Design