The Cooper Square Hotel

Branding, Digital, Print

A boutique hotel located in the Bowery, The Cooper Square Hotel was envisioned as a hub for global creative arts professionals.

We collaborated closely with the project developers to bring the brand and visual strategy to life. While gathering background information, we were told by a member of the project team that the building contained not a single straight line — a fact we considered remarkable until a separate team member informed us that the building contained no curved lines. Pulling inspiration from conflicting information, we crafted an identity system around the intersection of both a straight and a curved line — a mark that also neatly references the hotel’s physical location, along with its mission to serve as a connecting force between guests, ideas and experiences.

[The Cooper Square Hotel was recently purchased by The Standard.]

  • Research & Strategy
  • Naming
  • Branding & Identity
  • Art Direction
  • Typography
  • Print Communications
  • User Experience
  • Interaction Design