Branding, Digital

BeautySage is an online store offering beauty and wellness products that are proven to work. The products are thoroughly vetted through a multi-tiered process involving editorial curation, scientific testing of product claims, and relevant, honest reviews from female consumers.

In designing the site, we leveraged the seasoned editorial team and ‘real women’ that are part of the product testing process. Looking for a means to help users find the best products to meet their specific concerns, we were able to connect them with a trusted source that they could rely on for tried and tested recommendations. As a result of the successful launch, YouBeauty, the BeautySage parent company, asked us to redesign their logo and editorial site as well.

  • Research & Strategy
  • Branding & Identity
  • Typography
  • Information Architecture
  • User Experience
  • Interaction Design